JCCS
Celebrating 75 years of business by celebrating 10 Montana nonprofits
Challenge
Raise awareness statewide and get input on nonprofits to benefit from JCCS’ “birthday.”
Solution
A six-week statewide, multimedia campaign to raise awareness and solicit nominations.
Outcome
4,850 nominations from across the state & significantly increased traffic across its entire website.
CHALLENGE
Challenge
Raise awareness statewide and get input on nonprofits to benefit from JCCS’ “birthday.”
SOLUTION
Solution
A six-week statewide, multimedia campaign to raise awareness and solicit nominations.
RESULT
Outcome
4,850 nominations from across the state & significantly increased traffic across its entire website.
A firm of CPAs and business advisors, JCCS’ mission is to help its Montana business and personal clients make their best financial decisions. On the occasion of its 75th year serving the state through its six offices, the firm decided to use its birthday celebration to serve 10 nonprofits that in turn serve Montana. Loving a good party, we created a multimedia statewide campaign to help JCCS find the 10 nonprofits that would each receive a $7,500 donation.
75th Anniversary 30-second radio spot
The six-week campaign launched fall of 2021 with a custom homepage marquee and landing page, paid and organic social posts, streaming audio and broadcast radio, and online banners. In addition, JCCS sent a special e-news about its birthday celebration. The media vehicles were all crafted to build awareness of JCCS and its 75 years in the state, and to garner nominations for recipient charities. In addition to tracked ad click-throughs, analysis also showed that many of the campaign’s organic social posts were shared by individuals on their own social feeds. All CTAs drove to JCCS75.com.
Limited to one nomination per person, the JCCS team received 4,850 nominations.
When the campaign ended in late November 2021, the homepage marque and landing page changed to messaging to check back soon for the selected charities. Then in mid-December, our client “distributed” its birthday presents — highlighted on the campaign landing page with updated information about the selected 10 charities, a new homepage marquee and an e-news edition.
results were
fantastic
When we started thinking about our firm's 75-year birthday, the idea that kept rising to the top was 'where we are and who we serve.' ... We wanted to celebrate the Montana we love by celebrating nonprofits whose work helps keep our state moving forward. Working with our Anniversary Team, Partners ran with the idea and the results were fantastic. We helped 10 nonprofits, connected with more than 4,800 people and we all had a lot of fun doing it.
1,900
Number of landing page visits, which contributed 4,850 nominations and 2,300 pages viewed across jccscpa.com.
181%
The increase in website usage compared to the six weeks prior to the campaign start.
4.5K
The number of ad clicks from all creatives, for an above-benchmark CTR of 0.56%.
