COMMVAULT

Instilling cultural quirkiness through corporate values

CHALLENGE

Create and help translate new values, alongside a people purpose, for a fast-growing technology company.

SOLUTION

Get quirky with a series of low-tech videos that capture the company’s culture as clearly as do the values themselves.

RESULT

Recruits love the new videos, and they help define the kinds of people who really fit the culture of Commvault.

CHALLENGE

Create and help translate new values, alongside a people purpose, for a fast-growing technology company.

SOLUTION

Get quirky with a series of low-tech videos that capture the company’s culture as clearly as do the values themselves.

RESULT

Recruits love the new videos, and they help define the kinds of people who really fit the culture of Commvault.

“Culture eats strategy for breakfast,” said Peter Drucker. Commvault agrees. So after its leaders penned an initial outline of a purpose and values, they worked with PartnersCreative to turn that into a full-fledged employer brand fitting of their quirky culture. We began by conducting a series of interviews with employees from around the world. From there, we presented territories that expressed the culture and energy of what we’d learned.

That led to drafting a tight version of Commvault’s “People Purpose,” and aligning it to a set of corporate beliefs. Next, we worked with Commvault’s head of talent to draft a set of values. The values were far from traditional, and were illuminated with off-beat ideas like “Be infectious (no really, it’s okay.)” and “Turn obstacles into launch pads” and “Ignore shiny objects” and “Tap your inner Gandhi.”

The employer brand was verbalized in a comprehensive playbook that included the purpose, values, audiences and even sample recruiting ads. But the cornerstone of the effort was a series of videos for Commvault’s career site. It featured employee submissions of funny, off-beat clips broadly conceived by PartnersCreative, and performed by Commvault’s people around the world.

34

Number of values and subvalues Commvault has.

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