Tony
Ferrini
Director of Digital Technologies
VIEW
Our agency’s most visible value comes from our creative work, but a lot of important work for clients happens in the background with analytics and insights that we discover through data.
STORY
Tony is a member of the Star Wars Generation — that subgroup sandwiched between Xers and millennials. He first learned programming in Basic on a TRS-80 and his childhood friends still recount how Tony used “the Internet before the internet” dialing up to bulletin board systems in the late ’80s. Tony also remembers with fondness those days of his youth spent selling Snoopy Sno-Cones from a stand in his yard, back when people still carried coins in their pockets.
Those early experiences aren’t just cultural context; they are the starting blocks that ultimately launched Tony’s path. He never stopped working with technology, and ultimately earned his first college degree in information systems. His entrepreneurial bent ultimately led him to earn his MBA. And his interests in business and technology, in turn, converged like crossed streams from Dr. Spengler’s Particle Thrower into a focused passion for digital analytics.
When he’s not building analytics dashboards or helping clients interpret and act upon their data, Tony continues to apply his multilingual fluency and deep experience to building websites, apps and other digital properties — all while leading our digital team in strategic initiatives to expand our capabilities and streamline our processes. Clearly, the force is strong with this one.
CONVERSATION STARTERS
Tony is on a quest to find the perfect burger recipe. You’d be surprised how much he knows about different cuts of beef, their flavor profiles and how they best blend. Get him started and he might just invite you over for some grillside experimentation.
Tony is the kind of guy who likes to understand how things work, from the inside out. He is a fount of random knowledge on everything from personal investing to home plumbing.
The Yucatan Peninsula. Tony and his wife got hitched in Playa del Carmen, and they love going back and exploring new locales whenever they can.
COMMUNITY INVOLVEMENT
Missoula Strikers volunteer youth soccer coach
Rose Park Playground volunteer builder
Clark Fork River Cleanup volunteer
Blackfoot River Cleanup volunteer
Missoula County Public Schools / Paxson Elementary volunteer
Guest speaker University of Montana, MBA Weekends
EDUCATION
The University of Montana MBA; B.S., business administration with management of information systems emphasis
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