Deloitte Brand

Capturing the attention of the C-suite

CHALLENGE

Apply Deloitte’s global campaign, focused on impact and technology, to the U.S. market.

SOLUTION

Engaging, high-impact application of the brand in electronic, digital and domination units in airports.

RESULT

Increased affinity for Deloitte’s tech offerings in relation to competitors … and a boost to its brand reputation.

CHALLENGE

Apply Deloitte’s global campaign, focused on impact and technology, to the U.S. market.

SOLUTION

Engaging, high-impact application of the brand in electronic, digital and domination units in airports.

RESULT

Increased affinity for Deloitte’s tech offerings in relation to competitors … and a boost to its brand reputation.

For 2019 Deloitte Global created a new firmwide campaign. Built on Deloitte’s longstanding, iconic green dot, the campaign was intended to show how Deloitte applied technology in human-centered ways to impact business, community and workplace transformation.

Deloitte worked with PartnersCreative to help translate that campaign into a U.S. campaign for airports and airline lounges; and into rich media banners placed in online publications such as The New York Times, Wall Street Journal and Wired magazine. The video below was used to introduce the campaign to Deloitte’s people and shows the full range of work included.

We translated the ideas to the U.S. market, and built on them with executions specifically focused on innovation, blockchain, cloud computing, factory IoT and data analytics. We also cranked out the production and QA of digital banners and animations for the global executions, being applied directly within the U.S. market.

+250

Number of files executed for online placements alone.

5

Number of international airports where the ads were featured in the U.S.

+247M

Overall impressions made, between airport and digital.

SEE MORE WORK