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Rachael Cheff

Analytics Specialist

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PartnersCreative is not a project-focused agency — we are client focused. Instead of approaching our work as piecemeal tactics, we tie every project together through team communication and strategy. The effectiveness of this approach is evident in the success of our clients.

Role:

Rachael dually functions in data analytics and digital project management. Her responsibilities start with performing analytics research and also include organizing content for digital projects and creating SEM campaigns for our clients — researching relevant keywords, maximizing and monitoring these campaigns, and more analytics research.

Experience:

Most of us tell tales using words. Rachael tells stories using data. She understands the impact and opportunity that lie within campaign metrics and audience demographics. And she knows how to help clients dig into the data to unearth effective marketing strategies and tactics. At a time when many of her peers were graduating and leaving the state to pursue consulting careers with big firms, Rachael chose to stay in Missoula to deepen her knowledge through an ambitious business analytics graduate program. At PartnersCreative, she gets to apply those skills translating data into insights for some of those same firms that her former schoolmates left to join.

Rachael first came to the agency as an intern focused on analytics research and reporting. After a year juggling her internship and grad school (a balancing act she blogged about here), she joined our staff in an expanded role that assists our digital director, account executives and project managers with website and application development. Managing digital projects from start to finish brings increased exposure to the ways that her analytic research impacts the solutions we provide for clients. Rachael’s meticulous and analytical mind is well-suited to project management; she always knows the status and progression of her projects, whose hands they’re currently in and where they are headed next. Her focus is ultimately on what’s most beneficial to our clients’ end goals — outcomes where we are unwilling to compromise in our work. Always a number cruncher, she knows how to dive deep and make sense of complex data sets — but also how to never lose sight of the sum total and bottom line.

More than a few of us at the agency chose a creative career after realizing there was no way we would get through a statistics class. We’re sure glad we have Rachael here to help us understand what we missed — and why it matters.

Three conversation starters with Rachael:

Ask Rachael about her first time flying. And her first (and second and third) time being detained by customs agents; it was quite the trip.

A very special corgi convinced Rachael to join our team. Believe it or not, the story only gets better from there.

If you have a green thumb that’s wise in ancient arts, Rachael is looking for bonsai advice.

Community involvement:

Missoula County 4-H — volunteer

Education:

University of Montana — M.S., business analytics; B.S., business administration with an emphasis in marketing, minor in media arts
Google Ads with specialization in search & Google Analytics —certifications