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Category Selected: Work

Five ways to get better coverage of your press release



In our last article we explored the question of whether press releases make sense in a media landscape fractured by new platforms and new channels for audience engagement. The short answer, we believe, is that press releases still have a place in your mix of PR tactics. That said, there…

A Social Switch for 2017’s #GivingTuesday


six pairs of hands on smartphones

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. As a communications agency, we’ve watched in admiration as the #GivingTuesday movement has taken hold and resulted in hundreds of millions of dollars donated in the past five years — and we’ve eagerly participated…

Search engine marketing 101


Example of SEM keyword ad

From the desk of a data storyteller: Part II Since beginning my internship with PartnersCreative, I keep getting asked what I do at the agency. My typical response of, “I help monitor and optimize SEM campaigns,” is often met with a blank expression. When “What is SEM?” follows my statement…