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A New Year’s revolution: Why now is the time to audit your marketing (and how to do it)


Photo of pile of old, old paper maps of cities.

I spent a few years of my early career working in an organization chock full of pension actuaries; if you ever need a good actuary joke, just ask. Here's one: Q:  “How many actuaries does it take to change a light bulb?” A:  “I don’t know. How many did it…

It’s time to DevOps your brand — or: Brand management in the age of A.I.


Looking up in a forest from base of large evergreen tree.

A few years ago I was asked to participate in a breakout session pitting a bunch of entrepreneurial Silicon Valley marketers in the same room against some serious Fortune 500 CMO-types. They were mutually terrified of one another, and it ended up being an enlightening few hours. Looking back, I…

Five ways to get better coverage of your press release



In our last article we explored the question of whether press releases make sense in a media landscape fractured by new platforms and new channels for audience engagement. The short answer, we believe, is that press releases still have a place in your mix of PR tactics. That said, there…

A Social Switch for 2017’s #GivingTuesday


six pairs of hands on smartphones

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. As a communications agency, we’ve watched in admiration as the #GivingTuesday movement has taken hold and resulted in hundreds of millions of dollars donated in the past five years — and we’ve eagerly participated…

Search engine marketing 101


Example of SEM keyword ad

From the desk of a data storyteller: Part II Since beginning my internship with PartnersCreative, I keep getting asked what I do at the agency. My typical response of, “I help monitor and optimize SEM campaigns,” is often met with a blank expression. When “What is SEM?” follows my statement…