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Category Selected: Trends

Finding the right travel influencer for your destination marketing brand


Facing a high-mountain lake, hand holding Polaroid photo of woman with outstretched arms in same place.

Yesterday’s celebrity is today’s “influencer.” Or, more cynically, yesterday’s celebrity is forgotten, while today’s influencers — YouTube gamers, Instagram beauty mavens, cheerful mommy bloggers and the like — wield incredible power to sway public opinion about issues, brands, and what to drink (or not). Today, brands in nearly every industry…

Going social: five keys to successful destination marketing in the age of influencers


Young man taking photo with smartphone, next to boats moored along waterway.

One of the most effective ways to get your destination — from restaurant to resort, community to tourist region — featured on the print and digital pages of media outlets is to host a familiarization trip, also known as a press or “fam” trip. In the past that invariably meant inviting…

What do Facebook’s data privacy woes mean for advertisers and their audiences?



As social media goes, this week has been a rough one for Facebook following its mea culpa that 87 million users' data was harvested furtively by Cambridge Analytica. On Tuesday, Facebook founder Mark Zuckerberg exchanged his signature hoodie for a business suit and tie to explain to Congress what went…

Is Your Website Ready For The Google Mobile Update?


Blog post image - mobile phone screenshot

If your website isn’t mobile ready, it could begin suffering a hit in mobile search results. Today, Google rolled out their mobile friendly update, shaking up search results. The new Google search algorithm identifies whether websites are designed for mobile users, and gives preference to those websites by boosting their rank in mobile…

The Shift from Search to Social


Photo of Facebook's thumbs up icon

A recent report from Forrester Research indicates that half of all Internet users age 18 to 23, and nearly a third of all Americans, use social media as their preferred discovery method on the Internet. Along with the overall popularity of search engines trending downward, this is a clear sign…

Social ROI — Chart to Show Your CFO


Photo of a graph.

If you're like most marketing people, your company CFO is continually asking about Social ROI, particularly as it relates to that, 'Oh what is it? Facepage Friendbook thing?' Well, we suggest you show her this chart. It's from a study done by ComScore about Facebook fan communities. Basically, it says…

INSTAGRAM? INSTA-ADDICT.


Dog in field

The other day a client of ours (thanks Deny Staggs), mentioned that he was interested in ways to use Instagram for marketing. I hadn't used Instagram, personally, but the conversation got me curious, so I signed up. For those of you who don't know, Instagram is a social photo-sharing platform.…