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Five ways to get better coverage of your press release



In our last article we explored the question of whether press releases make sense in a media landscape fractured by new platforms and new channels for audience engagement. The short answer, we believe, is that press releases still have a place in your mix of PR tactics. That said, there…

Do press releases matter in the digital age?


WACs operating teletype machines, WWII era.

In 1906 the Pennsylvania Railroad issued the world’s first press release, inviting reporters to cover a catastrophic train wreck in Atlantic City. For a century afterward, the press release remained the best way to generate widespread media coverage of your organization’s news. And media coverage mattered. But in today’s environment…

Finding the right travel influencer for your destination marketing brand


Facing a high-mountain lake, hand holding Polaroid photo of woman with outstretched arms in same place.

Yesterday’s celebrity is today’s “influencer.” Or, more cynically, yesterday’s celebrity is forgotten, while today’s influencers — YouTube gamers, Instagram beauty mavens, cheerful mommy bloggers and the like — wield incredible power to sway public opinion about issues, brands, and what to drink (or not). Today, brands in nearly every industry…

Going social: five keys to successful destination marketing in the age of influencers


Young man taking photo with smartphone, next to boats moored along waterway.

One of the most effective ways to get your destination — from restaurant to resort, community to tourist region — featured on the print and digital pages of media outlets is to host a familiarization trip, also known as a press or “fam” trip. In the past that invariably meant inviting…

A Social Switch for 2017’s #GivingTuesday


six pairs of hands on smartphones

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. As a communications agency, we’ve watched in admiration as the #GivingTuesday movement has taken hold and resulted in hundreds of millions of dollars donated in the past five years — and we’ve eagerly participated…

Job searching with impact



In spring 2016, Deloitte’s campus recruiting team asked us to create an online tool that would help students figure out if they were a good fit for the global professional services organization before meeting with a recruiter, applying for an internship or exploring specific job opportunities. The challenge was finding…

Active WordPress Vulnerability — Update Your Website!



Do you own or manage a website? Is it powered by WordPress? If so, update your website right away. There is a current WordPress vulnerability that is actively being exploited across the web. This "content injection" exploit is considered easy to use and severe in nature because an attacker can alter the…

For #GivingTuesday 2016, consider these Missoula-area nonprofits


PartnersCreative staff helping Watson kids carve pumpkins, October 2016.

This year we at PartnersCreative are once again giving away Google Grant support to help nonprofits spread their messages. To amplify that support, we asked members of our staff to suggest local nonprofits that deserve your consideration on #GivingTuesday. “The kids served by Watson Children’s Shelter are facing challenges that…

Recognizing a small town’s big efforts


P-burg sunset magazine article screenshot

Montana is abundant with gems of small towns full of authentic Western culture and residents who value old-fashioned principles of community and hard work. But over the last few decades many of these towns have experienced dwindling populations as a result of cattle operations mechanizing and logging and mining industries…

Is Your Website Ready For The Google Mobile Update?


Blog post image - mobile phone screenshot

If your website isn’t mobile ready, it could begin suffering a hit in mobile search results. Today, Google rolled out their mobile friendly update, shaking up search results. The new Google search algorithm identifies whether websites are designed for mobile users, and gives preference to those websites by boosting their rank in mobile…