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Five ways to get better coverage of your press release



In our last article we explored the question of whether press releases make sense in a media landscape fractured by new platforms and new channels for audience engagement. The short answer, we believe, is that press releases still have a place in your mix of PR tactics. That said, there…

Do press releases matter in the digital age?


WACs operating teletype machines, WWII era.

In 1906 the Pennsylvania Railroad issued the world’s first press release, inviting reporters to cover a catastrophic train wreck in Atlantic City. For a century afterward, the press release remained the best way to generate widespread media coverage of your organization’s news. And media coverage mattered. But in today’s environment…

Special athletes + special dogs = great day at work


Puppies from Canine Companions for Independence working at the U.S. national Special Olympics 2018 competition in Seattle.

You may need a dog to pull your wheelchair or pick up a needed item from the floor. Or you may want a dog to talk to in the hospital or court room. Or to let you know when the phone is ringing. Or to help you feel safe after…

The secret to a successful internship? We asked the experts.



It’s that time of year again when college students leave the hallowed halls of academia and enter, albeit briefly, the rough-and-tumble professional world to which they someday aspire. It is, in other words, the season of the summer intern. PartnersCreative believes strongly in the power of the intern (learn about…

Finding the right travel influencer for your destination marketing brand


Facing a high-mountain lake, hand holding Polaroid photo of woman with outstretched arms in same place.

Yesterday’s celebrity is today’s “influencer.” Or, more cynically, yesterday’s celebrity is forgotten, while today’s influencers — YouTube gamers, Instagram beauty mavens, cheerful mommy bloggers and the like — wield incredible power to sway public opinion about issues, brands, and what to drink (or not). Today, brands in nearly every industry…

Going social: five keys to successful destination marketing in the age of influencers


Young man taking photo with smartphone, next to boats moored along waterway.

One of the most effective ways to get your destination — from restaurant to resort, community to tourist region — featured on the print and digital pages of media outlets is to host a familiarization trip, also known as a press or “fam” trip. In the past that invariably meant inviting…

A Social Switch for 2017’s #GivingTuesday


six pairs of hands on smartphones

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. As a communications agency, we’ve watched in admiration as the #GivingTuesday movement has taken hold and resulted in hundreds of millions of dollars donated in the past five years — and we’ve eagerly participated…

Our Nate Bender: Half man, half mountain goat (Part 2)



“These areas, like the Absaroka-Beartooth Wilderness, allow you to discover so much about yourself.” Last week I sat down with Nate Bender, an assistant account executive at PartnersCreative, to discuss his background and his decision to tackle a monstrous Montana challenge. But what is the challenge really? And how is…

Our Nate Bender: Running up 27 Montana mountains should be fun (Part 1)


Nate Bender on family trek

“Anybody can go out in wilderness areas or other public lands and learn something new and surprising about themselves.” Imagine trekking 85 miles while climbing 27 peaks in Montana’s wild, public lands — not crossing a single road for days, bushwhacking down mountainsides without an established trail in sight, scrambling…

Cleaning up the Blackfoot — a good day at work



I’m not gonna lie. I love to recreate on the clock. Years ago, when I was a reporter at the Missoulian, I took every opportunity. Once I managed to score a seat alongside Montana’s governor on the first (legal) raft to pass through Milltown after the dam was removed. I…