Founded in 1947, JCCS is a highly regarded Montana professional services business delivering accounting, tax, audit, employee benefits, wealth and business advisory services to clients throughout the region. The business has grown steadily in an increasingly competitive marketplace. The election of a new CEO, the opportunity their 70th anniversary offered, and a refreshed business strategy all demanded a hard look at their brand and market positioning.
We worked closely with the CEO and his leadership team first to develop a refreshed Mission and Vision for JCCS and clearly articulate their strategy internally. Then we conducted internal workshops and external client interviews to get to the core of what made clients and employees love working with JCCS.
The core of the brand came from consolidating what we saw happening in the marketplace, what we heard from people at all levels at JCCS, and what clients said. This yielded a brand position, identity and messages that will help clearly position JCCS — and serve as one of the core tools the business uses to achieve its ambitious growth objectives.
The logo locks up with specific business divisions and service lines, and each line is assigned a color. This creates the JCCS brand palette.
We crafted a print and online booklet for all existing and new employees that talks through not only the new brand and how to use it, but also links it to the strategy of the business so that its people understand this is much more than “just a new logo.”
In addition to a new website, we worked with the client to coordinate the brand launch internally and externally in conjunction with the 70th anniversary so JCCS’ people, clients and prospects could join the celebration and get excited about the future of this forward-looking company.