Crime Victim Advocates

What we set out to do:
Raise awareness of the roles we can all play in preventing sexual violence in our community.

How we made it happen:
With radio, posters and a social grassroots outreach campaign we empowered people to think about the role they play in preventing or allowing sexual violence. The campaign centered around a social change brand we created — Make Your Move! Missoula — that encouraged people to make their move and speak up, step in, stop sexual violence. We also developed an ongoing social grassroots outreach campaign where people at community events can photograph themselves holding a sign stating their “move” and upload it to Facebook.

Why it succeeded:
Engagement: More than 700 images  — and counting — have been uploaded to Facebook since August 2012 with Missoula residents and some pretty well-known Montanans (like our senators) stating their “moves.”

Awareness: While we didn’t have formalized tracking in place, the group is out in the public continually and has received lots of terrific feedback about the campaign and the discussion it’s generated both on the local University campus and off.

Tactics:
Cinema Advertising, Print, Radio, Social Grassroots Outreach, Social Media

Awards:
PartnersCreative was awarded Missoula Crime Victim Advocate’s 2012 Partner of the Year.