What we set out to do:
Raise awareness of the roles we can all play in preventing sexual violence in our community.
How we made it happen:
With radio, posters and a social grassroots outreach campaign we empowered people to think about the role they play in preventing or allowing sexual violence. The campaign centered around a social change brand we created — Make Your Move! Missoula — that encouraged people to make their move and speak up, step in, stop sexual violence. We also developed an ongoing social grassroots outreach campaign where people at community events can photograph themselves holding a sign stating their “move” and upload it to Facebook.
Why it succeeded:
Engagement: More than 700 images — and counting — have been uploaded to Facebook since August 2012 with Missoula residents and some pretty well-known Montanans (like our senators) stating their “moves.”
Awareness: Locally, the campaign has received lots of attention and generated meaningful discussion on and off the University campus. It has also attracted the attention of sexual assault prevention groups, universities and media around the country. It’s been featured on Upworthy and in Time magazine as part of a cutting-edge bystander-awareness program for sexual assault prevention. And a few universities in other states have been inspired to adapt the campaign on their own campuses.
Cinema Advertising, Print, Radio, Social Grassroots Outreach, Social Media
PartnersCreative was awarded Missoula Crime Victim Advocate’s 2012 Partner of the Year.